Tickets for 1000 scenic spots nationwide are free and discounted! The most cost-effective golden week is coming!

　　There is still more than a week before the National Day holiday. This year’s National Day and Mid-Autumn Festival will be superimposed for 8 days, which will become the first super-long golden week since the epidemic. At present, the tourism market is welcoming the first booking peak this year.

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　　National Day travel booking is hot.

　　The most cost-effective golden week is coming.

　　A hotel in Nanshan District, Shenzhen just opened in May last year. This year’s epidemic once affected its business. However, driven by summer tourism, the hotel occupancy rate has gradually recovered, even increasing by more than 20% compared with last year. During the 11th period, more than half of their rooms have been booked, and at the same time, the first wedding reception peak will also appear this year.

　　Qi Jingshu, Marketing Director of Raffles Shenzhen Pengrui Hotel: From September 30th to October 5th, more than 50% of these days have been booked. It is estimated that the occupancy rate will reach more than 90% in the whole eight days, and the overall passenger flow and revenue will increase by more than 15%-20% compared with last year. During the Golden Week, we have booked 9 weddings, which will be the peak of our first wedding reception this year.

　　According to the data of Flying Pig Platform, up to now, the number of air ticket hotel reservations in China during the National Day has exceeded last year, and the number of hotel reservations has increased by more than 50% year-on-year. In addition to hotels, in terms of scenic spots, the summer passenger flow has continued to recover, and the National Day reservation will also enter a peak.

　　Nan Guangming, Deputy General Manager of shenzhen happy valley: Last summer, the passenger flow increased by about 300% compared with that before the summer, and it recovered to 80% compared with last year. The passenger flow during the National Day Golden Week should be able to fully recover to the same level as last year.

　　The person in charge of shenzhen happy valley told the reporter that at present, the scenic spot still takes measures such as making an appointment, limiting the flow and shifting the peak to ensure the prevention and control of the epidemic, and at the same time, through monitoring the temperature of tourists, regularly disinfecting amusement equipment and public environment, etc., all preparations are made for the arrival of the Eleventh Golden Week.

　　Against the background of frustrated outbound travel and sluggish inbound travel, the upcoming Eleventh Golden Week has become the key to the recovery of the domestic tourism market. At present, all major travel platforms have launched subsidy plans for the Eleventh, hoping to stimulate consumption and drive the industry to recover. At the same time, the reporter learned from the tourism market that nearly 1,000 scenic spots across the country have implemented different policies of free tickets and discounts. According to industry insiders, this may be the Eleventh Golden Week with the highest cost performance in recent years.

　　Zhuang Zhuoran, President of Flying Pig Travel: Hanting Hotel in 99 yuan, five-star hotels with 499 yuan and 699 yuan, and Disney tickets with 199 yuan are snapped up every day. There are many basic models that will be cheaper than usual. We have reason to believe that this year’s National Day will definitely be a blowout for the rapid recovery of the tourism industry.

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　　Post-epidemic era of tourism

　　Zhou Bianyou small group tour is sought after.

　　For the tourism industry, which suffered huge losses in the first half of this year, this golden week will be their first peak season this year. So what is the current working situation of tourism practitioners and which tourism products are more popular?

　　Since the beginning of this year, due to the impact of the epidemic on the tourism industry, many practitioners have to consider changing careers, but Huang Lingtao, as one of them, chose to stick to it. At the end of June, her travel agency store began to resume work. Recently, many old customers came to book National Day travel products, and she also resumed her old busyness. She told reporters that according to the reception of tourists in the store, the Golden Week in November last year was dominated by individual customers, but this year it was dominated by package tours.

　　Huang Lingtao, manager of the sales department of Shenzhen Union Square of Ctrip Travel: Small groups and package tours are the mainstay. Basically, 80% of our stores are small groups, or free orders. Before the epidemic, 80% of them were group tours, and 20% and 30% were package tours, such as Guilin, Xiamen, Chenzhou, Hunan, etc., and there are more free packages for three or four days. The routes on the platform are mainly small groups.

　　Many platforms interviewed by the reporter said that compared with before the epidemic, consumers paid more attention to privacy and safety during this Golden Week. Therefore, tourism products of small group tours and private tours were more popular.

　　Yu Yingyi, Senior Manager of Public Affairs Department of Ctrip Group: The data of private groups and small groups have been significantly improved. So far, private groups on the entire Ctrip platform account for about 20% of all group tours, and small groups account for about 40% of all group tours, which is a relatively obvious feature.

　　Not only travel agencies and platforms, but also hotel operators feel this trend. Zhou Lilai started to run a homestay in dapeng ancient city four years ago. Due to the epidemic situation, the homestay she operated has been losing money for the first five months of this year. In the past two months, with the improvement of the epidemic situation and the increase of tourists, she began to break even and even made a slight profit. More than 80% of her orders come from companies or family groups.

　　Zhou Lilai, operator of B&B: The B&B is basically full in July and August, and the weekend is a party organized by the company. The weekend should be booked one month in advance. The family’s willingness to travel is also very strong. Everyone wants to take their children out to play. In early September, some guests placed an online National Day order. Once they booked it, they booked it for a few days without consulting at all. Now they almost booked 50% to 60% during the National Day.

　　According to the data of Tujia platform, as of September 10th, the B&B orders in Shenzhen during the National Day period have recovered to 85% of the same period of last year, and it is expected to reach the booking peak around September 20th. Judging from the booking situation, Zhou Bianyou-type hotel bookings grew the fastest, with the hotel bookings in Dapeng New District increasing by 180% and Yantian District by 88% year-on-year.

　　Wen Xuan, Shenzhen City Manager of Tujia.com: Independent single rooms and holiday-style homestays in Zhou Bianyou are relatively more popular. Everyone has changed from a cross-border tour to a domestic tour, and a cross-provincial tour has changed to a tour in Zhou Bianyou or the province. Therefore, according to the data observed from the National Day, go on road trip, which is a family unit, will be more popular with radiation around the city, and leisure tourism such as villagers’ lodging and some villas will be better.