The Ministry of Industry and Information Technology issued new regulations on App management! Prohibit ＂forced binding＂ and ＂silent download＂

　　On February 27th, the Ministry of Industry and Information Technology issued the Notice on Further Improving the Ability of Mobile Internet Application Services. The Notice puts forward specific measures to improve users’ service perception from the aspects of standardizing installation and unloading and strengthening personal information protection. The main points are as follows ↓

　　Standardize the installation and unloading behavior

　　■ Recommending downloading apps to users should follow the principles of openness and transparency.Do not cheat and mislead users to download and install by means of "stealing the beam and replacing the column", "forced binding" and "silent download".

　　■ When users browse the content of the page, they are not allowed to download the App automatically or forcibly without the user’s consent or active selection, or force users to download and open the App by folding display, active pop-up, frequent prompts, etc., which will affect users’ normal browsing of information.

　　■ Without justifiable reasons,Do not download.AppBinding with reading the content of the web page.

　　■ In addition to the basic functional software,AppShould be easy to unload,Do not maliciously obstruct the user from uninstalling by means of blank name, transparent icon, hidden background, etc.

　　Optimize the service experience

　　■ The information window of screen opening and pop-up window provides a clear and effective close button,Ensure that users can close it conveniently.

　　■ Do not pop up the window frequently to interfere with the normal use of users, or use "full-screen heat map", high-sensitivity "shake" and other ways that are easy to cause false triggering to induce users to operate.

　　■ Clearly express product functional rights and tariffs, etc.If there are additional conditions such as membership opening and fees, it should be clearly indicated.

　　■ If the service is provided by automatic renewal or automatic renewal, the user’s consent shall be obtained, and it shall not be checked by default or forced to be bundled.

　　■ Remind users by SMS, message push, etc. 5 days before automatic renewal and automatic renewal.During the service period, it provides convenient ways to unsubscribe at any time and automatic renewal and automatic renewal cancellation.

　　Strengthen the protection of personal information

　　■ Personal information processing activities should have a clear and reasonable purpose.Users should not be forced to agree to personal information processing behavior that is beyond the scope or irrelevant to the service scenario only on the grounds of service experience, product development, algorithm recommendation, risk control, etc.

　　■ When a user refuses to provide personal information that is not necessary for the current service, it shall not affect the user’s use of the basic functions of the service.

　　■ Inform users of personal information processing rules in a concise, clear and easy-to-understand way.In case of any change, users should be informed of the latest situation in time.

　　■ Highlight the purpose, method and scope of handling sensitive personal information, and establish a list of collected personal information.Users shall not be induced to agree to the personal information processing rules by default checking, reducing text or lengthy text.

　　■ When calling the terminal photo album, address book, location and other rights, synchronously inform the user of the purpose of applying for the rights.

　　■ Without the user’s consent, the user’s unauthorized permission status shall not be changed.

　　Respond to user demands

　　■ Encourage Internet companies.Establish a customer service hotlineMajor internet companies publicize the telephone number of customer service hotline in a prominent position on websites and apps.Simplify the manual service transfer procedure.

　　■ Encourage the improvement of the response ability of customer service hotline, and the maximum monthly response time is 30 seconds.The response rate of manual service is over 85%.

　　■ Publish effective contact information and accept user complaints.Respond to complaints on the internet information service complaint platform according to the requirements of the specification,Ensure that the processing is completed within 15 days.

　　■ Encourage the setting of user satisfaction evaluation links in the App to guide users to participate in the evaluation.